CBS is planning to join ABC’s earlier experiment of streaming prime-time shows. This makes total sense. Repurposing content. New ad revenue streams. Tapping into the long tail. My only question is why are the networks taking so long to implement such an obvious product extension? I’m guessing the local affiliates don’t like the fact that they’re going to lose out on some eyeballs and ad revenue, but will it really be that significant? After all, if you’re a loyal follower of a particular show, haven’t you got a DVR to automatically record it every week? If not the DVR, how about a VCR?
So who is the most likely consumer for this service? How about every working stiff with a computer in front of them? Yes, office productivity is about to take a hit as the networks start rolling out more and more of these streaming options.