There’s a high likelihood that you’re reading this post through one of the many RSS readers available today. If so, consider yourself ahead of the curve. This article by Paul Gibler highlights the fact that RSS is a powerful technology that’s not only underutilized but largely unknown as well. The two stats he cited that amaze me the most are:
Only 29% of companies with more than $50 million in sales were currently publishing content using RSS…although 63% plan to implement RSS in 2006. (Jupiter Research)
71% of the respondents to a Microsoft Windows Live survey have never heard of RSS. (Harris Interactive)
OK, the second fact scares me more than the first. After all, wouldn’t you think the typical person interested in Windows Live would know a bit about technologies like RSS by now?