SIIA Content Forum: Geoffrey Moore Keynote

Today’s meetings kicked off with a great keynote from Geoffrey Moore, author of Crossing the Chasm and more recently, Dealing with Darwin: How Great Comapnies Innovate at Every Phase of their Evolution. His message featured highlights from the Darwin book. Here are some of the notes I took:

Content will be partially created and partially consumed.

Innovation is really about differentiation from the competition. For example, the iPod… There are plenty of products like an iPod, but you probably don’t want to buy your child ‘something like an iPod’…

The goal with innovation/differentiation is to take such a radical leap that your competition will look at it and say either “I will not or I cannot meet/beat that product.”

Collaborative decision-making tends to dumb everything down, taking the edge off the decision.

Comments

[David]

"Collaborative decision-making tends to dumb everything down, taking the edge off the decision."

I completely agree, none of us is as dumb as all of us. But did Geoffrey offer an alternative to collaborative decision making? Does he suggest that companies empower a handful of decision makers and hire an army of worker bees to implement those decisions?

[Joe Wikert]

"None of us is as dumb as all of us." Great quote. I don't think he gave any specific advice on an alternative other than the obvious: Either have a single decision-maker or an extremely small team.