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« New Media = Social Networks? | Main | Shoreviews: Content Industry Outlook 2006 »

May 30, 2006


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Anders Tomilsson

There's potential for sophistry in two ways:

1) how much duplication there is in those numbers - how many people were counted (e.g., "fifty five million people will fly this year" yet that means how many butts they put in seats, not how many distinct passengers there are, contributing to the total.

AOL used to walk around, thumping their chests when they'd announce how many users they had. But they didn't qualify it. A single account could have multiple sub-accounts. Were they counting all accounts availble for and in use (not to mention "what qualifies as active") and which accounts they considered they were pondering. IIRC, people can create seven (now?) accounts -- back then, I believe it was five, intending Mom & Dad to sign on to the big the master account and set up the remaining ones for their kids. I think we can guess what actually happened.

There are many people who do not have web sites (mine are currently paried) and their primary activity is working upon something such as Wikipedia (or something equal).

I'd have to say this is a "ball park" figure and say, "no more than people have been online, then determine the minimum to determine a particular range.

Just remember what Mark Twain said about measuring things:
"There are lies, damn lies, and statistics."

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