According to this article from earlier in the week, Sony is going to have a tough time getting their new e-book device broadly distributed. Although Borders is getting behind the reader, both Barnes & Noble and Amazon have declined to carry it. If I’m Sony, I’m more concerned about Amazon’s lack of interest than I am Barnes & Noble’s. But it’s still got to be alarming to be shut out of both the largest online and brick-and-mortar bookstores. Yikes.
Sony reports they’ll be selling the product at “30 Sony Style stores nationwide and on its website.” Unless this device really catches fire it’s hard to imagine it will be the turning point for the very tiny ($12 to $15 million sales in 2005, according to the article) e-book marketplace.
Given that it’s now officially baseball season, could this be the third strike for Sony, before they even get out of the gate?:
Strike One: Way too expensive ($299-$399)
Strike Two: Monochrome display and limited content
Strike Three: Limited distribution