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  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2008, Joseph B. Wikert
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October 20, 2005

“Old” Media and “New” Media

Jon Fine has an excellent column in the 10/17 issue of BusinessWeek. He asks a lot of tough, interesting questions, like:

How far do old-media skills get you with new-media consumers?

Does business sense translate across generations?

If some big old-media (acquisition) deals look bad, are big new-media deals good? Especially if they’re for assets teeming with traffic from the young consumers who allegedly shun old media?

I’ve quickly become a big fan of Fine and his MediaCentric column. If you liked this article, be sure to read his others by doing a quick search of his name on the BusinessWeek website. You'll also want to check out his blog.

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