I spent the past week at the Wiley sales conference in Sarasota, Florida. It’s a great opportunity to catch up with many of my sales and marketing colleagues from around the world. Key titles are presented and we spend a good deal of time in breakout sessions with sales reps from the various channels (e.g., national accounts, independents, mass markets, etc.) I wanted to pass along the titles that I found most interesting:
Loyalty Myths, by Timothy Keiningham, et al – Even though my group focuses on computer books, I love it that other parts of Wiley tap into interesting topics like this. The authors claim that everything we’ve learned about customer loyalty is wrong. Not all customers become more valuable over time. Some do just the opposite and supposedly cost the company profits. I’m anxious to read this one, especially since many of my previous posts reflect my interest in customer retention.
Professional DotNetNuke ASP.NET Portals, by The DotNetNuke Core Team – You may have seen this book pop up on Amazon’s Top 25 bestseller list. Even though it’s not available quite yet, this one underscores the power of the author platform. Check out Jim Minatel’s various postings on this topic for more details.
Excel Data Analysis: Your visual blueprint for analyzing data, charts and PivotTables, Second Edition, by Jinjer Simon – OK, I admit it: I’m a spreadsheet jockey. I use Excel all the time and find myself immersed in pivot tables most days of the week. I remember flipping through the first edition of this one, but I plan to carefully read the new one.
Podcasting: Do-It-Yourself Guide, by Todd
Cochrane – I first read about podcasting last year and asked Chris Webb to see
if a book might make sense. I’ve played
around a bit with a couple of podcast subscriptions on my PocketPC, but I’m now
looking into a full-fledged MP3 player to avoid swapping in and out SD
cards. (Any suggestions on favorite MP3
Software That Sells: A Practical Guide to Developing & Marketing Your Software Project, by Edward Hasted – Katie Mohr brought this interesting project to Wiley. With all the small teams and individuals out there trying to create the next “killer app”, this book should appeal to a broad audience. The author has over 30 years of hands-on experience as a developer, consultant and CEO – I can’t wait to read what he has to say.