Although I don’t regret choosing Typepad as my blogging platform, I have to admit that the base subscription program comes up short on reporting features. I can obtain information on the total/daily number of hits, if that still means much. I can also see where visitors came from and what search phrase led them to me. Beyond that, I either need to upgrade to the next level of Typepad or switch blogging tools…or so I thought.
I recently came across a free tracking/measurement service called StatCounter. After a few simple steps I was ready to insert their HTML code into my template. A running total of the number of page loads appears at the bottom of the right panel of my blog. The counter is nice, but it’s all the other statistics that caught my eye. StatCounter shows things like which pages are the most popular, where people entered and exited your site, where they came from, what keywords they most often searched for, what browsers they’re using, how long they tend to stay on your site, etc. In short, this is way more information than I can obtain through Typepad alone.
Here are a few interesting tidbits for “The Average Joe”:
- The phrases “average advance” and “average royalties” continue to be the most popular search phrases that lead people to this blog. Approximately 25% of the incoming searches are the result of someone looking for a phrase similar to one of these.
- It’s still very much a Google world. 90% of the incoming searches are from Google. The other 10% are from Yahoo!
- 90% of the traffic is coming from within the United States. The top 5 states are California, Indiana, Michigan, New Jersey and Connecticut.
- Top 3 browsers: IE (45%), Firefox (21%) and Safari (16%).
I plan to check in on my stats every few days and post anything that looks interesting or unusual.